Reno is Ripe for Investment

Reno is in many ways an undiscovered market. It's a diverse city with good services, friendly people and lots of potential. Its proximity to the recreational wonders of the Sierra can't be beat. You can see snow, but you won't have to shovel it. World-class ski resorts are an easy, half-hour drive up the hill. Reno is an absolute gem.

People are moving inland to escape crowds, improve their quality of life and obtain affordable housing. The Sacramento boom began years back when families left the Bay Area in pursuit of cheaper housing.

In Los Angeles, the greatest gains have been in the outlying areas because they're the least expensive. Southern California retirees are moving to Las Vegas in search of affordable retirement housing. Las Vegas is getting so big now that some of its long time residents are moving to Reno.

Californians are Coming

Consider the millions of baby boomers in California, fed up with smog, traffic and crowds. In seven years, they'll start retiring. Some are already coming our way, and they'll probably continue coming for the next twenty years, looking to leave their stressful big city lives for small town values, midweek skiing and recreational fun.

Middle-aged baby boomers drove up the price of real estate in the Bay Area during the nineties, and they'll do it again here. They have high expectations for an active retirement lifestyle, which is why Del Webb, the leader in retirement communities, is building in Somersett and actively seeking more property in Northern Nevada. The potential is huge.

California Investors

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