Say Goodbye to Fantasyland

Sellers, the frenzy is over. It's time to get real. We have more homes on the market now than we've seen in years, so if you're serious about selling, you need to be the absolute best value. And not just in your own small neighborhood... I'm talking in all of Reno/Sparks.

I deal with buyers all day long, most from out-of-town. They have absolutely no preconceived notions about our neighborhoods. They look at everything: Arrowcreek, Somersett, Double Diamond, Spanish Springs, Galena, Cold Springs, New Northwest, Caughlin Ranch... They'll compare the price of your 50 year old, downtown charmer with a larger, newer resale in Wingfield Springs. Usually they go newer, because moving their family cross-country is a major event. They don't have the time or energy to spruce up your place.

Strategic Market Positioning

Pricing is everything. These buyers are smart. They see a lot of inventory online, they read the news, they know our market has changed. If your home is even slightly overpriced, they will not bother visiting. If you get showings but no offers, you are still overpriced. Other homes ARE selling.

Do not price based on other active listings in your neighborhood. They are failures until they sell. The only successes are those that sold.

What Diane Does for You

When you're ready to sell, I can make it happen. If you're motivated, and if you price the home competitively, here's what I do to ensure an exemplary selling experience:

1. Prepare strategic market analysis to establish optimum price, including net sheet estimating your proceeds.
2. Create a detailed marketing plan to get your home sold for the best price in the timeframe you desire.
3. Provide home staging consultation using mostly your own pieces to ensure your home shows its best.
4. Produce a tastefully designed, four-color flyer highlighting your home's best features, distributed to the area's top agents.
5. Listing with photos on our local MLS with over 2200 agents working to bring buyers to your home.
6. Host open homes with a special invitation for the neighbors, including follow up afterwards to determine market reaction.
7. Send direct mail postcards to your neighbors to advertise your home and engage the neighbor network.
8. Promotion on our weekly TV show, Northern Nevada Showcase of Homes, aired on Channel 4 and 12.
9. Advertising in the Reno Gazette Saturday Parade of Homes, Tahoe Homeseekers, Homes and Land, Residence Magazine and more.
10. Personal marketing of your home through my extensive network of buyers and investors.
11. Online exposure at realtor.com, homes.com, yahoo.com, rgj.com, homeseekers.com, homegain.com nevadanet.com, homeadvisor.com, homes101.net, chaseinternational.com. Your home will also be featured on dianecohn.com, advertised extensively on google.com & realtor.com.